About
A written audit service for B2B revenue leakage.
Proposal Recovery helps B2B teams find where existing demand slips: after the inquiry, after the proposal, after the quote request.
Why this exists
Most B2B teams spend time and money getting new leads. But existing demand often leaks after the inquiry already exists. A form fill gets a slow response. A quote request is answered once. A proposal is sent without a clear next step. A good-fit opportunity sits stale in the CRM.
These are not lead generation problems. These are follow-up problems.
What Proposal Recovery does
A written audit service that reviews specific leakage points:
- Slow inbound response
- Weak follow-up after first reply
- Stale proposals
- Forgotten CRM opportunities
- Old quote requests
- Unclear next steps
- Missing ownership
- No recovery priority
It comes as two fixed-scope audits: the Inbound Response Audit and the deeper Proposal Pipeline Recovery Audit. Each ends in one written report: findings, priorities, rewritten messaging, and a short list of fixes.
What this is not
- Not a lead generation service
- Not software
- Not a CRM rebuild
- Not a vague consulting engagement
- Not a sales training program
- Not a guarantee of recovered revenue
The scope is narrow on purpose. The goal is to identify specific leakage points, rank priorities, and show what to fix first.
Design principles
Fixed scope
The audit has a defined scope before work starts. No open-ended consulting.
Minimum necessary data
Redacted exports and anonymized examples are accepted. No CRM login or inbox access required.
Written delivery
You receive a written report. No unnecessary meetings.
Practical priorities
The output is designed to show what to fix first, not to create a large implementation project.
Honest scope
No fake revenue math and no guaranteed recovery claims. A clear view of where demand may be leaking.
Who performs the audit
One person: me. Not a team, not a junior, and not an automated "audit generator." The data is read and the report is written by hand, and the analysis is never subcontracted.
You correspond directly with the person doing the work. Any question about the findings gets a reply from whoever wrote them.
Direct line: marko@proposalrecovery.com
Who this is for
- B2B agencies
- Consultancies
- Professional service firms
- Custom quote businesses
- Proposal-led sales teams
Not a fit if
- You only want lead generation
- You want a full CRM rebuild
- You want someone to run sales for you
- You want guaranteed revenue recovery
See the audit structure before you start
View the sample audit, or request one based on your situation.